Boost Your Home Services Business with Google Local Services Ads

Written by Damion Hazael

Posted on: Friday, May 24

Are you a busy home services business owner looking to gain more local customers without adding to your workload? Google Local Services Ads (LSAs) might be the game-changer you need. At Digital Storm, a marketing agency here in Bournemouth, we specialise in helping local businesses like yours thrive in the digital world. In this blog post, we’ll dive into how incorporating Google Local Services Ads into your marketing strategy can significantly boost your business, bringing you more leads with less hassle. Let’s explore how LSAs can transform your home services business.


What Are Google Local Services Ads?


Google Local Services Ads are a pay-per-lead local advertising platform designed specifically for local service providers. These ads appear at the top of Google search results when users search for services like plumbers, electricians, or carpet cleaners in their area. Unlike traditional pay-per-click (PPC) ads, LSAs charge businesses for leads rather than clicks, ensuring you only pay when a potential customer contacts you.


Key Benefits of Using LSA’s

Google Local Services Ads on a mobile

  1. Enhanced Visibility and Trust: One of the most significant benefits of LSAs is the enhanced visibility they provide. Your business appears at the very top of local search results, making it one of the first things potential customers see. This prime positioning can significantly increase your chances of being contacted by customers in need of your services. Moreover, businesses that pass Google’s rigorous verification process earn the Google Guaranteed Badge. This badge builds trust with potential customers, as it assures them that Google has vetted your business. At Digital Storm, we assist businesses in obtaining this badge, further boosting your credibility and appeal.
  2. Pay-Per-Lead Model Ensures Cost-Effectiveness: Traditional PPC campaigns charge you for every click on your ad, regardless of whether it results in a lead. LSAs, on the other hand, only charge you for actual leads. This pay-per-lead model ensures that your marketing budget is spent more efficiently, delivering a better return on investment (ROI). For example, with a monthly ad spend of £264, you can expect around 160-230 ad clicks. At £496 per month, this number increases to approximately 300-420 clicks. This model not only provides free impressions but also boosts brand awareness without additional costs.
  3. Target High-Intent Customers: LSAs are designed to attract high-intent customers—those who are actively searching for your services and are more likely to convert into paying clients. By appearing at the top of relevant search results, your business reaches users at the exact moment they need your services, increasing the likelihood of conversion.
  4. Simplified Lead Management: Google Local Services Ads come with a user-friendly dashboard that allows you to manage and track leads easily. You can respond to customer enquiries directly through the platform, schedule appointments, and even dispute charges for leads that you believe are not legitimate. This streamlined lead management process saves you time and ensures you can focus on providing excellent service to your customers.
  5. Boosted Local SEO Efforts: While LSAs are a paid, local advertising solution, they complement your organic local SEO efforts. By maintaining an optimised Google Business Profile, acquiring reviews, and consistently posting updates, you can enhance your visibility in both paid and organic search results. At Digital Storm, we help businesses optimise their profiles and implement effective local SEO strategies to maximise their online presence.
  6. Flexible Budget Options: LSAs offer flexible budgeting options, allowing you to control your local advertising spend based on your business needs and goals. Whether you’re a small business just starting or an established company looking to expand your reach, you can set a budget that works for you and adjust it as needed.
  7. Measurable Results: One of the most critical aspects of any marketing strategy is the ability to measure results. LSAs provide detailed insights into the performance of your ads, including the number of leads generated, customer interactions, and overall ROI. This data allows you to make informed decisions and continuously refine your strategy for optimal results.


How Digital Storm Can Help?


At Digital Storm, we understand the unique challenges faced by home services businesses in today’s competitive market. Our team of experts specialises in creating tailored marketing strategies that leverage the power of Google Local Services Ads to drive growth and success. From obtaining the Google Guaranteed Badge to managing your ad campaigns and optimising your online presence, we provide end-to-end support to ensure your business thrives.

Local Services Ads Google Guaranteed badge


Get Started Today


If you’re ready to take your home services business to the next level, incorporating Google Local Services Ads into your marketing mix is a smart move. Contact us at Digital Storm today to learn more about how we can help you get started and achieve your marketing goals.

By integrating Google Local Services Ads into your marketing strategy, you can significantly boost your visibility, attract high-intent customers, and achieve measurable results. Trust Digital Storm to guide you through the process and ensure your business stands out in the crowded marketplace.

For more information or to get started, visit our website or give us a call. Let’s work together to make your home services business the first choice for local customers.

Feel free to reach out if you have any questions or need further assistance. We’re here to help!


FAQs About Google Local Services Ads for Home Services Businesses



1. What types of home services businesses can benefit from Google Local Services Ads?

Answer: Google Local Services Ads can benefit a wide range of home services businesses, including appliance repair, carpentry, carpet cleaning, cleaning services, worktop services, electrical services, fencing, flooring, foundations, garage door services, general contracting, handyman services, home inspection, HVAC, junk removal, landscaping, lawn care, moving services, pest control, plumbing, pool cleaning, pool contracting, roofing, snow removal, tree services, water damage services, window cleaning, and window repair services.

2. How do Google Local Services Ads differ from traditional Google Ads?

Answer: Unlike traditional Google Ads, which operate on a pay-per-click (PPC) basis, Google Local Services Ads charge businesses only for leads, not clicks. This means you pay for actual customer enquiries rather than mere clicks on your ad, making it a more cost-effective option for acquiring high-quality leads.

3. What is the Google Guaranteed Badge, and how can my business get one?

Answer: The Google Guaranteed Badge is a mark of trust that indicates your business has been vetted and approved by Google. To obtain this badge, your business must pass a verification process that includes background checks and verifying licences and insurance. At Digital Storm, we assist businesses through this process to help them earn the Google Guaranteed Badge and enhance their credibility with potential customers.

4. How much does it cost to run Google Local Services Ads?

Answer: The cost of running Google Local Services Ads varies depending on your budget and the number of leads you wish to generate. For instance, a monthly ad spend of £264 can yield around 160-230 ad clicks, while £496 per month might provide approximately 300-420 clicks. The cost is based on the number of leads rather than clicks, ensuring better budget utilisation.

5. How can Google Local Services Ads improve my business’s online presence?

Answer: Google Local Services Ads improve your online presence by positioning your business at the top of local search results, which increases visibility to potential customers. The ads are targeted to users actively searching for your services, which enhances the chances of generating high-quality leads and improving your brand’s recognition.

6. What are the benefits of using Google Local Services Ads over other forms of advertising?

Answer: The primary benefits of using Google Local Services Ads include paying only for actual leads, increased visibility at the top of search results, enhanced trust through the Google Guaranteed Badge, and the ability to attract high-intent customers. Additionally, LSAs provide detailed performance metrics, allowing you to measure the effectiveness of your ads and adjust your strategy accordingly.

7. How can Digital Storm help my home services business get started with Google Local Services Ads?

Answer: At Digital Storm, we offer comprehensive support for home services businesses looking to leverage Google Local Services Ads. Our services include helping you obtain the Google Guaranteed Badge, setting up and managing your ad campaigns, optimising your online presence, and providing ongoing support to ensure your ads deliver the best possible results. Contact us today to learn more about how we can help your business thrive.

Written by Damion Hazael

Posted on: Friday, May 24