Birtchnells of Highcliffe is a long-established, family-run furniture store located on the town’s main high street. With over 40 years of experience, they’re known for offering high-quality, predominantly British-made furniture. Despite having a modern and stylish physical store, their website no longer reflected the luxury feel of the brand or supported the shopping experience their customers had come to expect.

To help move the business forward, Birtchnells partnered with Digital Storm to completely redesign their website. The goal was to create a clean, user-friendly platform that showcased their premium furniture range and made it easy for customers to browse and buy online.

Seeing our work go live is always a highlight – especially when it helps local businesses grow, like transitioning Birtchnells of Highcliffe to a strong online presence.

We designed a website that reflects the brand’s luxury feel, using a clean, modern layout with carefully chosen colours and fonts to showcase their premium furniture. To simplify their complex product range, we added custom tabs with clear details on options and pricing, making it easy for customers to browse and understand.

To support in-store visits, a map and contact details feature on every page, reinforcing trust and encouraging footfall. We also added tailored product recommendations to boost conversions and improved data capture to enable dynamic, personalised content.

Finally, we created step-by-step how-to videos so the Birtchnells team can confidently manage and update the site with ease.

The new website for Birtchnells of Highcliffe brings the brand firmly into the modern digital space, providing a polished platform that showcases their luxury furniture range with clarity and style. The tailored how-to videos were well received, and the Birtchnells team is now confidently managing content updates in-house. With the right tools and support, moving a business online can be a smooth and successful transition.

The website presents the full product range and variations in an intuitive format, making it easy for customers to find the information they need. The improved online visibility also ensures the store is more discoverable by local customers searching for quality furniture.