GF Electrical: Website Development
Brief
GF Electrical, a well-established electrical contractor in Dorset, is known for delivering high-quality services across both residential and commercial sectors. As the business continued to grow, it became clear that their existing website no longer reflected their professionalism, capabilities, or ambitions. To support their next phase of growth, they turned to Digital Storm for a full website redesign. The goal was to create a site that not only looked the part but worked hard behind the scenes to drive results. The new website needed to attract more leads across all service areas, with clear messaging and strong calls to action throughout.
Solution
Digital Storm approached the GF Electrical website project with a clear focus on user experience, functionality, and ensuring the design reflected the strength of the brand. The website was completely rebuilt on WordPress using a bespoke theme, providing a solid, future-proof foundation that’s easy for the team to manage and update post-launch.
Visually, the site makes full use of GF Electrical’s brand colours to create standout, while also clearly differentiating between their residential and commercial services. Each service area was given its own distinct layout, supported by authentic project photography to bring the work to life and show real-world results.
Content was carefully reviewed and restructured to meet the needs of different users, with information broken into clear, digestible sections. Strong calls to action were placed throughout the site, helping to guide visitors smoothly towards the contact page, whether they’re looking for a quick quote or planning a larger project.
To build trust and boost credibility, we also integrated testimonials, Google reviews, and accreditations across the site. Combined with professional photography of real staff, projects, and working environments, the website not only looks polished but also reflects the approachable, reliable nature of the GF Electrical team.
Outcome
Launched in the third quarter of 2020, the revamped website provided GF Electrical with a fresh and modern online presence. The site effectively showcases their services, builds trust with potential customers, and features intuitive call-to-action elements that facilitate lead generation. Moving forward, GF Electrical plans to further enhance the website with regular news updates, online application forms, and additional project case studies.
