Case studies outline

John Pipe International: Marketing Retainer

Brief

John Pipe International is a trusted name in export packing and freight services, with over 60 years of experience. Based in Poole, Dorset, they work with clients across the UK and overseas, providing specialist packing, freight, and logistics solutions for industries including defence, aerospace, and engineering. Their award-winning services are backed by strict quality standards, including ISO 9001 accreditation and MPAS certification.

John Pipe International initially approached us for marketing support to help raise their profile within key industries. With a strong reputation in their sector but limited brand visibility, they wanted to showcase their expertise, highlight their credentials, and position themselves as leaders in specialist export packing and freight solutions.

Solution

We have been working with John Pipe International for several years on a retainer basis, providing a full spectrum of marketing services including design, web, social media management, and strategic consultancy. Our early focus was on building brand awareness, sharing engaging content to highlight their industry knowledge, and creating campaigns that showcased their award-winning services.

In parallel, their website was redesigned to present a more modern and user-friendly experience, ensuring it reflected the professionalism and scale of the company. Through targeted social media activity, carefully designed visuals, and consistent brand messaging, we have helped John Pipe International strengthen their industry presence and credibility.

Our work also extends to internal communication literature, printed design, exhibitions, email marketing, with monthly newsletters and campaign-specific promotions to keep clients and prospects informed and engaged. This has provided an additional channel to showcase services, share news, and drive traffic to the website.

Outcome

Having achieved significant brand visibility, our focus has now shifted towards generating high-quality leads to support the sales team. With a solid foundation in place, we are creating targeted campaigns to drive enquiries, ensuring their marketing activity not only reinforces their reputation but also delivers measurable business growth.

John Pipe International now benefits from ongoing consultancy, web, design, social media, and email marketing – keeping their communications consistent, strategic, and aligned with their business goals.

Feedback

Sarah Franklin, Business Development Manager:

“We chose Digital Storm as our digital marketing partners in 2021 to help us promote our company profile in a niche market. Their customer service and expertise stood out from the crowd and we are very happy with the work they have done for us during the last 18 months. We have seen positive results through the website development, SEO and wide range of social media work they do for us. The team are experts in their field and work really hard to support our continued demands.”

John Pipe International