Maintain Drains, a well-established and professional drainage company specialising in residential and commercial drainage across the South of England, approached Digital Storm to improve their search presence and rankings in the competitive drainage and plumbing industry. With competitors ranging from sole traders to large international companies, the goal was to enhance their online visibility and attract more customers.

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We’ve been working with Maintain Drains on a long-term marketing retainer for many years, providing ongoing support across search, web, and social media. From the outset, our focus was on improving performance and driving quality leads. We began by restructuring their Google PPC campaigns, creating targeted ads for individual services to maximise ROI and reach the right audiences.

Following this, we designed and built a fully optimised website with dedicated service pages aimed at ranking well for high-intent search terms. This laid the foundation for a strong organic presence.

To support continued growth, we rolled out a long-term SEO and content strategy, which includes regular blog posts, location-specific content, external link building to strengthen domain authority, and ongoing social media activity to boost brand visibility and engagement.

As part of our commitment to lead generation, we also launched Google Local Services campaigns to enhance their presence in local search and attract customers ready to take action. This joined-up approach has helped Maintain Drains stay competitive in a fast-moving industry – and we continue to work closely with their team to adapt and grow their online presence year after year.

Since 2017, Digital Storm has helped Maintain Drains build a stronger, more competitive online presence. The launch of a new website resolved key technical issues and introduced a clear, consistent brand style that sets them apart locally. Our ongoing SEO work has improved search rankings for key services, while targeted PPC and Google Local Services campaigns have boosted lead generation. Regular content creation and active social media management have also increased brand awareness and customer engagement. Together, these efforts have driven steady growth and helped Maintain Drains stand out in a busy marketplace.