As the original decking company, Mayfield, owned by one of the UK’s largest plastics extruders, Epwin PLC, has been delivering luxury sundecks for over 35 years. In late 2018, Mayfield reached out to Digital Storm via a tender, seeking an agency to handle their marketing requirements.

Mayfield_Decking Website and Design

Digital Storm works with Mayfield on a monthly basis, providing ongoing marketing strategy and support across social media, web, and design. Our partnership began with a full brand refresh to celebrate Mayfield’s 30th anniversary – a milestone that called for a modern identity that reflected the quality of their products and the values they stand for. This updated branding was rolled out across their website, brochures, vehicle graphics, stationery, and other key materials to ensure a consistent and professional look.

We have recently designed and developed a new website which was built to showcase Mayfield’s luxury decking products and to engage both residential and trade customers, with a focus on clear messaging, strong visuals, SEO-friendly content and the relationship with the Epwin Group.

As part of our ongoing support, we manage their social media strategy and content, helping to increase brand awareness, highlight product features, and keep their audience engaged. This includes regular posts, seasonal campaigns, and creative visuals that align with their brand and business goals.

Alongside social media, we continue to provide photography support and web and design updates each month – whether that’s adding new product information, creating promotional assets, or supporting campaigns. By working closely with the Mayfield team, we ensure their marketing remains consistent, relevant, and geared towards growth.

Since partnering with Mayfield, our ongoing marketing support has delivered strong and consistent results across all areas. The launch of their new website marked a major step forward, introducing a sleek, cohesive design that reflects the quality of their brand. Our SEO-focused content strategy has led to improved search rankings for key decking-related terms, bringing a steady increase in organic traffic. Ongoing web and content updates ensure the site remains relevant, fast, and search-friendly. On social media, regular high-quality posts have helped grow brand awareness and customer engagement, keeping Mayfield front of mind across their audience. Together, these efforts have strengthened Mayfield’s online presence and contributed to a noticeable increase in high-quality leads and enquiries.