Digital Storm was appointed to create a brand identity, website, and digital marketing strategy for UP in BCP, a service aimed at providing information, advice, and guidance to young people aged 12-19. Collaborating with the Children, Young People, and Learning service at the Borough of Poole Council, the goal was to develop a brand that would inspire and empower both young people and service providers.

Digital Storm’s creative team was tasked with building Papps Cock & Co’s brand from the ground up, focusing on the following key areas:

Target Audience Identification: We conducted initial research to understand the market, identify competitors, and define customer profiles in both residential and commercial sectors.

Brand Positioning and Personality: Working closely with Papps Cock & Co, we articulated the brand values, tone of voice, and personality to ensure consistency across all communications.

Logo and Visual Identity: A clean, professional logo and tagline were created to reflect the company’s commitment to quality, high standards, and professionalism. The brand icon—a cockerel—was introduced to make the brand stand out, symbolising a fresh start and the company’s unique approach to construction.

Website Design and Development: Following the brand creation, we designed and developed a website that showcases the company’s services and sectors. The website was crafted to provide an intuitive user experience, offering a digital journey that educates users and guides them to the appropriate services, whether commercial or residential.

The website combines a strong corporate feel with visual appeal, targeting different audiences and ensuring they easily navigate to the relevant areas.

Papps Cock & Co has become one of our valued creative partners. The brand and brand guidelines we developed have supported all ongoing communications and set a strong foundation for the company’s growth. The website has effectively showcased Papps Cock & Co’s vision and services, establishing them as a professional and high-quality construction company.

Our collaboration has extended beyond the initial project, with Digital Storm providing ongoing content and social media strategy, website support, digital marketing campaigns (including AdWords), and creating assets for various campaigns and communications. Our continued partnership has helped Papps Cock & Co solidify their brand presence in the market and drive their business forward.