PLANETS Cancer Charity is dedicated to supporting patients with pancreatic, liver, colorectal, abdominal, and neuroendocrine cancers by funding patient support groups, innovative treatments, and research. Digital Storm has worked with PLANETS for several years, initially creating a modern website that provided accurate information about the disease and highlighted the charity’s important work and fundraising activities. As the charity expanded, our involvement grew to include further design and web development services.

Planets Web Design and Web Development

Recognising the need to position themselves as a forward-thinking charity, PLANETS required a brand logo refresh. We focused on updating the font and colours, ensuring the new design was modern and memorable. The creative concepts allowed for standout by reviewing the icon, fonts, and colours, making sure both the acronym (Pancreatic, Liver, Abdominal, Neuroendocrine Tumour Support) and the charity’s mission (Cancer Charity) were clear and easily understood. The updated brand was rolled out across all existing marketing materials and internal documentation. Additional collateral, such as postcards thanking supporters, was also created.

As the charity’s work expanded, a website update was also needed to meet the needs of their key audiences. The page designs were updated in line with the new brand style and guidelines. We reviewed the site structure to allow for additional content and created clearer call-to-actions, including a newsletter signup feature. Carefully selected imagery showcased the true essence of PLANETS: its patients, supporters, and medical team.

The brand and website update has been well received by the charity’s internal teams, supporters, and fundraisers. The new website has proved to be a significant step forward, becoming an effective source of information and support for those seeking the charity’s help. It also provides an online community for those involved with the charity. The updated site has helped PLANETS establish a strong brand image and effectively communicate its mission through compelling stories and impactful visuals.

Overall, the enhancements have enabled PLANETS Cancer Charity to better support its patients and engage with its community, driving further success in their fundraising and awareness efforts.

The Fundraising team have worked alongside Digital Storm now for many years and the initial comments about the website mean a lot:

“Digital Storm wanted our charity to be successful and so they worked with us as a creative partner to produce a striking, functional design that speaks directly to our supporters.”