The Colour Works partnered with Digital Storm for a complete rebrand and new website. A customer survey revealed that while The Colour Works had solutions for key business issues, potential customers were unaware due to unclear offerings.

The old website was cluttered and poorly designed, causing a high bounce rate as users struggled to find what they needed. The heavy focus on the ‘four colour energies’ from the Insights Discovery Colour Model risked overshadowing their wide range of solutions.

Key Objectives:

• Simplify and clarify the company’s offerings
• Improve website design and user experience
• Create a defined user journey to reduce bounce rate
• Ensure the branding reflects the full breadth of their solutions

Digital Storm introduced a new colour palette and gradients in the logo and throughout the website sought to play off the colour personality theory. Creating a visual representation that everyone is unique and has a mix of personality traits.
The website’s structure was designed to establish a clear user journey allowing website visitors to gain a better understanding of the products and solutions available to them. In addition to improved user experience, the website now features two interactive team and personal assessment tools that allow users to learn how to improve their team’s performance and discover their preferred working style.

With the new website we reduced content, utilising white space and organic shapes to create a flowing sense of motion to guide the user through an informative experience.

The new website and branding for The Colour Works saw this project get nominated for Rebrand of the Year at the Wirehive 2019 Awards Ceremony. (Wirehive is an award ceremony that celebrates the creative and technical talent in the South of England)

Following the launch of the new website and brand, The Colour Works embarked on a digital strategy with Digital Storm including a search and content marketing strategy. This content strategy led to the launch of The Colour Works Podcast 3 months post website launch. This podcast went on to reach over 1000 downloads within 6 months including guests from all over the UK.

Due to the positive reception to the new materials and clear growth in traffic and online exposure, Digital Storm embarked on a second phase of online development with The Colour Works website. This was an introduction of a password-protected user area and the supply of digital materials to support their customers’ needs.

James Hampton, Development Director at The Colour Works, shared his thoughts:

“Digital Storm helped to consolidate our objectives and delivered our vision of a fresh, informative website that brings our work to life.”