Variety Box Dance Academy reached out to us through the contact form on our website with an exciting proposition. As a brand-new startup, they were starting from scratch – no brand identity, no website, and no established classes or students. Their vision was clear: they wanted to build a vibrant dance academy offering a diverse range of classes to their local community. To make this a reality, they needed a full suite of digital marketing and branding services. Specifically, they tasked us with creating a unique brand identity, designing and developing a fully functional website, and helping them attract students to kickstart their classes.

Our team embraced the challenge with enthusiasm, diving into a comprehensive strategy to establish Variety Box Dance Academy as a standout presence in the dance community. We began with branding, where our design team invested time and effort to create a distinctive logo and cohesive visual identity that reflected the academy’s energy, inclusivity, and passion for dance. This wasn’t a quick process – every detail was meticulously considered to ensure the brand resonated with their target audience.

Next, we built a fully functioning website (www.varietyboxacademy.com) from the ground up. The site needed to showcase their wide variety of classes – ranging from Pilates and Ballet for Beginners to Tap Dance for Improvers and Contemporary – while providing accurate schedules, class descriptions, and an intuitive checkout and scheduling system. Our development team worked tirelessly to ensure every element was precise, user-friendly, and reflective of the academy’s new brand. This process involved multiple rounds of revisions and close collaboration with the client to guarantee that all class times, types, and details were spot-on.

Once the foundation was set, we shifted focus to student acquisition. We created and optimised social media accounts on Facebook and Instagram, giving Variety Box a platform to connect with their audience. When the client informed us of their plan to host a £5 open day – a 3.5-hour event featuring 30-minute taster sessions of all their dance specialities, including Jazz for Beginners, Flexibility for All Levels, and Commercial Jazz – we saw a golden opportunity. To maximise attendance, we designed a social media video to capture attention and set up a dedicated Facebook event page to track RSVPs and build excitement. Finally, to sustain momentum beyond the open day, we launched targeted Google Ads campaigns to capture local search traffic for dance classes, driving prospective students directly to their new website.

The results of our collaboration with Variety Box Dance Academy speak to the power of a well-executed digital strategy. The branding and website we delivered provided a professional, polished foundation that instantly positioned them as a credible and inviting dance academy. The website’s seamless checkout and scheduling system made it easy for students to sign up, while the detailed class information instilled confidence in their offerings.

The open day was a success, drawing a strong turnout thanks to our promotional efforts. The eye-catching social media video and Facebook event page generated buzz, with attendees experiencing the academy’s diverse range of classes firsthand. This event served as a launchpad, helping Variety Box transition from a startup with no students to a business with a growing community. Post-launch, our Google Ads campaigns continued to drive traffic, capitalising on local demand for dance classes and filling their regular sessions – now running smoothly as per the schedules on their website.

Our work with Variety Box Dance Academy demonstrates how dedication, creativity, and strategic digital marketing can transform a vision into reality. From creating their identity to filling their classes, we’re proud to have played a pivotal role in their journey to success.

“Digital Storm have been fantastic in supporting my startup journey. They built a professional website for my academy, set up and optimised all our social media pages, and gave me really valuable advice on marketing strategies. Their team are knowledgeable, approachable, and always quick to respond. I really appreciate their creativity and guidance — it’s made a huge difference to getting my business off the ground. Highly recommend to anyone looking for a reliable marketing agency!”