Fast. Good. Cheap. Creative Agencies Finding the Balance
Inspired by Cole Schafer’s post, “Fast. Good. Cheap.”
There’s an old truth in business that Cole Schafer summed up perfectly:
A product (or service) can be fast, cheap, or good—but never all three.
If it’s cheap and good, it won’t be fast.
If it’s fast and cheap, it won’t be good.
And if it’s good and fast, it won’t be cheap.
He illustrated the point using car manufacturers:
Ferrari produced just 13,752 cars last year, earning roughly £3.4 billion in revenue.
Meanwhile, Toyota, Ford, and Honda each made millions of vehicles at a fraction of the price.
Ferrari doesn’t compete on volume; they compete on quality and experience.
It’s a brilliant analogy and one that hits home for creative agencies.
At Digital Storm, we believe in quality work delivered efficiently, but we also understand that not every business can (or should) spend Ferrari-level money on their website or marketing. Most businesses, like most drivers, need something reliable, well-built, and built to last without the supercar price tag.
That’s where experience, process, and smart use of technology come in.
By refining our systems, choosing the right platforms (like WordPress and Flatsome), and focusing on what truly matters for each client, we’ve found that you can offer exceptional quality at an attainable price without cutting corners.
So yes, Cole is right: you can’t be all three.
But there is a middle ground a well-engineered balance between good, fast, and affordable.
That’s where we aim to sit: not Ferrari-exclusive, not bargain-basement, but that sweet spot where craftsmanship meets value.
Because not everyone needs a supercar.
But everyone deserves something built beautifully that works.
Director, Digital Storm
