Is Email Marketing Worth Your Time?

Written by Lesley Simmons

Posted on: Monday, Nov 15

The first thing you want to know is whether email marketing is effective, right? You’re probably hoping I can give you a straightforward answer. A simple yes, or no perhaps? Often, articles like this spend 1,000 words to argue both sides of the story. 10 minutes of your life gone to find out that a particular strategy might work for you. Might not though.

You won’t find any of that here. Email marketing is effective. If you’re investing time, money and resources into your marketing plan then we’d expect to see some form of email strategy. Why? Email marketing is up to 40x more effective than social media.

I’ll repeat.

Email marketing is up to 40x more effective than social media marketing. Now that we’ve let this digest a little, let’s think about what that means for you and your business.

At Digital Storm, we get stuck into the nitty-gritty when it comes to our clients’ marketing plans. We’ve worked on PPC campaigns, email campaigns, social media campaigns, SEO campaigns… the whole shebang.

Our diversity has given us an insight into all the different tools, tactics, and strategies so we’ve got a pretty good understanding of email marketing. Do we think it’s better than social media marketing? Well, yes.

We can put together a brand new email design, segment your database and schedule the email in much less time than it would take us to plan, design and schedule a month’s worth of social media content.

But that’s not the only reason we’re fans of email marketing.

Our teams love getting the opportunity to work together and collaborate on different projects. When it comes to email marketing, everyone gets involved.

Firstly, our marketing team put the plan in place. They know who they want to target, what they want to say and where they want receivers of the email to go.

Then, the project goes to our UX design team to create a stunning, vibrant campaign that perfectly balances the visual hierarchy. In layman’s terms, the person who receives the email does what they’re supposed to do.

And last, but by no means least, the web development team steps up to the plate to build the perfect landing page for that campaign.

Written by Lesley Simmons

Posted on: Monday, Nov 15

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