The Google Advertising Agency

Digital Storm

How your business could
benefit from Google Ads

At Digital Storm, we specialise in helping small and medium-sized businesses (SMEs) grow and thrive through effective digital marketing strategies. One tool that has consistently proven to be effective for our clients is Pay-Per-Click (PPC) advertising.

PPC allows businesses to display ads on search results pages and other websites within the Google Display Network. When a user clicks on one of these ads, the business is charged a fee. This means that with PPC, businesses only pay when their ads are clicked, rather than paying for the ad to be displayed.

Benefits include:

Cost-effective: One of the main benefits of PPC for SMEs is that it allows businesses to set a budget and pay only when their ads are clicked, rather than paying for the ad to be displayed. This means that businesses can control their advertising costs and only pay for the results they get. This can be especially useful for businesses that have a limited marketing budget and need to make the most of every ad pound.

Targeted advertising: Another key benefit of PPC is that it allows businesses to target their ads to specific keywords and demographics. This means that businesses can reach the right audience at the right time, rather than wasting ad spend on uninterested or irrelevant users. For SMEs, this can be especially useful as it allows them to make the most of their marketing budget and ensure that their ads are being seen by the people most likely to be interested in their products or services.

Quick results: PPC campaigns can be set up and activated quickly, allowing businesses to start seeing results in a short amount of time. This is especially useful for businesses that need to generate leads or sales quickly and can’t afford to wait for organic search traffic to build up.

Measurable results: PPC campaigns are highly trackable, which means that businesses can see exactly how their ads are performing and what results they are getting. This allows businesses to make data-driven decisions about their marketing strategy and optimize their campaigns for maximum efficiency and effectiveness.

Increased website traffic: PPC can drive qualified traffic to a business’s website, which can help to increase brand awareness and generate leads or sales. By carefully selecting the right keywords and targeting the right audience, businesses can use PPC to attract visitors who are actively searching for the products or services they offer.

PPC can be a highly effective way for SMEs to reach their target audience, drive qualified traffic to their website, and generate leads or sales. By carefully crafting and managing campaigns that are tailored to the specific needs and goals of the business, SMEs can get the most out of their marketing efforts and drive real results.

What we do

Turn searches into sales
using eCommerce PPC marketing

Pay-Per-Click (PPC) marketing is a highly effective way for businesses to drive qualified traffic to their website and generate leads or sales. When done well, PPC can deliver a strong return on investment (ROI) and help to bring more traffic to an eCommerce site.

Our team of marketers at Digital Storm are experts in PPC and can help to identify specific keywords that will attract highly targeted users to your website, where they will discover the products and services that are right for them. It’s important to note that visitors who arrive at your website through PPC advertising are 50% more likely to make a purchase compared to those who arrive through organic search. This is because PPC allows businesses to target their ads to users who are actively searching for products or services that the business offers.

With the right strategy and execution, PPC can be a powerful tool for driving sales and revenue for your eCommerce business. At Digital Storm, we have the skills and experience to help your business succeed with PPC. Contact us today to learn more about how we can help you reach more customers and generate more revenue through Google Ads and other PPC platforms.

why we do it

Benefits of hiring an agency
to manage your PPC

There are several benefits to hiring an agency to manage your PPC campaigns:

Expertise: A PPC agency will have a team of professionals who are highly skilled and experienced in managing PPC campaigns. They will have a deep understanding of how to create and manage effective campaigns that deliver results.

Time-saving: Managing a PPC campaign can be time-consuming, especially for businesses that don’t have in-house marketing teams. By hiring an agency, you can free up time to focus on other areas of your business.

Cost-effective: Hiring an agency can actually save you money in the long run. A PPC agency has the resources and tools to manage your campaigns efficiently, which can help to lower your advertising costs.

Access to resources: A PPC agency will have access to a range of resources, such as specialised software and data, that can help to improve the performance of your campaigns.

Constant optimisation: A PPC agency will continuously monitor and optimise your campaigns to ensure they are performing at their best. This includes adjusting bids, testing new ad copy, and identifying new opportunities for growth.

Your adwords agency

What are you waiting for? Get in touch today to discover the potential Google Adwords may hold for your business. Call our friendly team on 01202 298392.