Search Engine Optimisation

why we do it

Why You Need
an SEO Partner

Search engine optimisation is a proven, cost-effective digital marketing strategy that has consistently delivered impressive returns on investment. It not only helps drive more organic traffic to your website, but it also helps you rank for keywords that are likely to lead to conversions.

Working with an SEO agency is like bringing a new team into your business. In order to optimise your website, we need to have a thorough understanding of your business and what you do. We become an extension of your internal resources.

By partnering with us, you can focus on running your business while we handle the daily data analysis, competitor rankings, and Google algorithm updates. Our team will provide you with a clear, concise monthly report summarising our achievements.

After an initial consultation, we will use our agency software to identify a list of highly targeted and relevant keywords that your business should aim to rank for. These keywords will not only have high search volumes, but they will also be chosen based on their potential to drive conversions.

By targeting the right audience with the right keywords, our goal is to increase traffic and maximise conversions on your website. After the consultation, we will begin optimising the backend of your website. While we specialise in WordPress, our SEO team has delivered excellent results on a variety of platforms, including Shopify, Wix, and BigCommerce.

SEO fundamentals included in our services

Keyword research: Identifying the right keywords to target in your website’s content.

On-page optimisation: Ensuring that your website’s pages are properly optimised for the keywords you’re targeting. This includes things like title tags, meta descriptions, and header tags.

Content creation: Producing high-quality, valuable content that is relevant to your target audience.

Link building: Obtaining high-quality links from other websites to your own. These links serve as “votes of confidence” to search engines, indicating that your website is trustworthy and valuable.

Technical SEO: Ensuring that your website is properly configured for search engines to crawl and index it. This includes things like site speed, mobile-friendliness, and structured data.

Analytics and tracking: Setting up tools like Google Analytics to track your website’s traffic and performance, and regularly analysing this data to identify opportunities for improvement.

Local SEO: If your business serves a local area, optimising your website and online presence for local search is important. This includes claiming and optimising your Google My Business listing, as well as obtaining local citations (mentions of your business on other websites).