Social Media Marketing
What is it?
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What is Instagram Marketing?
Instagram marketing involves promoting a brand or business on Instagram. There are loads of ways to go about this. Working alongside our social media marketing team and our graphic designers, we’ll help you design, create and schedule:
- Feed posts
- Instagram stories
- IGTV videos
- Instagram guides
- Instagram shopping
Our in-depth understanding of the Instagram algorithm means we can design and schedule content at the best possible time for your businesses. Do you know when that is? We’ll keep on top of your analytics to ensure our strategy is always working as hard as it should be and we’re achieving your business goals.
Much like Facebook marketing, there are several ways we can help you grow your business’s Instagram account. We’ve touched on organic growth briefly, discussing how we can create unavoidable content that encourages existing followers to get involved and new audiences to connect and interact with your brand.
However, content isn’t enough. Instagram is a social media platform. That means, if you want audiences to interact with your brand on Instagram, your business has to be social as well.
In 2012, Facebook bought Instagram and ever since they’ve both become the best place to find your audience on the internet. Digital Storm can put a content calendar in place, designed to appeal to your target audience (aka your next customer!).
Our in-house graphic designers work to your brand guidelines to create eye-catching, scroll-stopping content that appeals to your network of followers. By remaining consistent and sharing feed posts, stories, IGTV, Instagram guides and reels on a schedule, we’ll help you grow your following organically (without any media spend at all!).
As well as designing and scheduling your content in advance, Digital Storm can fully manage your account. This means we’ll take care of daily Instagram engagement, which involves liking, commenting and following relevant posts and accounts.
By getting your name out there in this way, we’ll build strong relationships with your followers and introduce your brand to new people. The following that we build will be extremely relevant to your industry niche. This is an entirely ‘white-hat’ strategy as we’ll conduct all the necessary engagement manually. You won’t have to worry about looking like a bot or being penalised by the Instagram algorithm.
So to grow your business’s Instagram account organically, we’ll combine a content strategy utilising high-quality graphics and a rigorous calendar plan with daily Instagram engagement. Our monthly reports will prove the success of our efforts and we’ll be able to track whether or not we’re meeting your goals.
If Instagram is the right social media platform for your business, we’d recommend looking into paid advertising or post promotion.
Paid Instagram Advertising
Paid Instagram advertising is a fantastic way to elevate your brand’s presence on the platform. With 1 billion monthly active users, you’re aspiring to reach as many relevant users as possible.
Advertising on the platform gives you a unique advantage over your competitors. We can curate an audience segment that have proven to be valuable leads. We can also set up a retargeting campaign so that people that visit your website will see your brand when they open Instagram, Facebook or LinkedIn.
The best part about social media advertising on a platform like Instagram is that you don’t need a big budget. We can promote posts or set up complete advertising campaigns tailored to your budget and your business needs.
Should you include sponsored Instagram
posts in your marketing strategy?
In short, yes. If you’re already considering Instagram marketing for your SME then post promotion is a great way to get seen by more of the right people. The media spend is extremely small when compared to other digital mediums. Plus, you’ve already done the hard work by creating the graphic, writing the caption and posting the content. All you need to do is give it a little boost.
Get the Ball Rolling with
Your Instagram Marketing Partner.
If you’re thinking about partnering up with an Instagram marketing agency from Dorset with almost 20 years of experience delivering award winning campaigns, now is the time to take the plunge. More and more businesses are joining social media everyday. That’s more and more of your competitors that are getting seen online.
Let us help you become the go-to brand that your audience knows and loves. Get in touch with our marketing team today.