Papps Cock & Co – Brand Launch

Written by Lesley Simmons

Posted on: Wednesday, Jun 22

Excited to announce our involvement in the Papps Cock brand and web launch!

Papps Cock & Co started in 2020 with a mission of offering the highest-quality building experience. As a new business, they needed to create a recognisable brand to help establish themselves in the market. They wanted to create a brand that had consistency, differentiation, and creativity and that established an emotional connection.

Digital Storm is really pleased to have worked with Papps Cock for the past two years on developing a brand identity that truly represented the company and its thinking.

We concentrated on creating a brand that really understands who its potential customers are, how they think, and what they need. The brand strategy was completely aimed at the specific target audience.

Knowing your target audience is key. Being educated on your target market can tell you which tools you need to use to make the biggest impact. It also ensures that you know which media channels your audience is most receptive to, and how you can tailor your personality to fit their interests.

Following the Papps Cock brand launch, we embarked on establishing the brand guidelines which clearly defined the standards that communicate how the brand should be represented. The brand guidelines help to ensure that consistency is kept and demonstrates what the company does and what it stands for.

In 2022, pappscock.com was launched. We are proud to have designed and developed the website which was devised to tell the story of Papps Cock, how it started and what matters to them. The vision of the website needed to showcase that Papps Cock & Co are experts in their industry and that they specialise in construction, refurbishment, and renovation but quality is at the heart of everything they do.

The site concentrates on showcasing residential or commercial services. As the company and its work progress, the website allows for growth and the development of more content.

For a more in-depth look at how we have worked with Papps Cock & Co, please read our case study.

 

About Papps Cock & Co

Working across Dorset, Wiltshire, and Hampshire, Papps Cock & Co are proud to offer our high standards of services to commercial and residential construction projects including new builds, home extensions, garden and outbuildings, office refurbishments, and leisure or retail renovations

https://pappscock.com/

Written by Lesley Simmons

Posted on: Wednesday, Jun 22