Web design & developement
Birtchnells of Highcliffe
Birtchnells of Highcliffe, a family-run furniture business on Highcliffe’s main high street, has been selling high-quality, predominantly British-made furniture for over 40 years. Run by Chrissy and her husband Philip, they faced a new challenge during the 2020 lockdown: transitioning to online sales. Despite their modern storefront, their website needed an upgrade to reflect their luxury brand and attract more customers.
Key Objectives:
- Redesign the website to match the high-end brand
- Develop an eCommerce platform
- Ensure the site is user-friendly
- Increase online presence and sales both online and in-store
Our Response
There’s nothing better than seeing our designs go live. We especially love projects that make a difference to local businesses, like transitioning Birtchnells of Highcliffe online.
First, we designed a website reflecting the brand’s luxury image, choosing the perfect colours, fonts, and style. The clean, crisp look highlights their products beautifully.
Birtchnells offers complex products with various options. We created custom tabs with all product details, making it easy for customers to understand attributes and costs.
To complement their high street presence, we included a map and address on every page, encouraging in-store visits for a trustworthy shopping experience.
We added product recommendations to boost conversions, making the shopping experience more relevant. The new site allows better data capture for dynamic, tailored content.
Finally, we created how-to videos to help the internal team manage the site, ensuring they can easily update and change content.
Results
The new, fresh website for Birtchnells of Highcliffe launches the brand into the 21st century, showcasing their luxury furniture before purchase. The how-to videos were a hit, and their team is now busy adding content. Taking your business online doesn’t have to be tough; you just need to know how to use the systems.
While it’s early days, we’re confident the new site will boost both in-store and online sales. It showcases the full product range and variations clearly, making all the purchase information easy to find. This enriched online presence also helps local customers discover the store when searching for furniture shops.
Overall, both Digital Storm and Birtchnells are thrilled with the finished website, and we’re excited to see its future impact on the business.
Digital Storm
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.