Design and Illustration
Bournemouth BID
The Bournemouth Town Centre BID is a not-for-profit organisation with a simple aim: to increase footfall and boost business profits within the town. As part of our ongoing support for the local community, we engaged with the BID at a local discussion group and were keen to promote their work. We have collaborated with the Bournemouth Town Centre BID on various projects.
Our Response
We initially partnered with the BID to update and finalise a rebrand, focusing on distinguishing it from the local council. The previous logo, featuring the now-defunct Bournemouth Balloon, was outdated. We extended and updated a concept initially created by the Bournemouth Echo to truly capture the essence of the BID and its location. This included creating marketing collateral, templates, and reports reflecting the brand update.
Next, we were tasked with finding a creative solution to make empty units and shop fronts in Bournemouth’s four quarters more attractive and vibrant. The aim was to improve the town’s appearance for visitors, shoppers, and businesses. The first project involved the former M&S building on Commercial Road, where we used illustrations to take people on a visual journey through Bournemouth, from shopping to relaxing, and highlighting the work of the Town Centre Rangers.
Results
The new logo for the Bournemouth Town Centre BID was a significant positive step, modernising the organisation’s image. It has been rolled out across all their media and collateral and is widely used.
The bright vinyls on empty shop fronts achieved the BID’s goal of making the town centre more appealing. Research indicates that attractive shop fronts encourage visitation and spending. These vinyls are now being used and developed for other empty units within the town centre, enhancing the overall look and feel of the area.
Digital Storm
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