As part of our process, we researched what the Chamber was offering, what its position was and then deconstructed the Chamber to reveal a set of core values. This then led to developing a style which reflects the Chambers’ ambition for the future. The brand logo was slightly tweaked with a more modern font, but it was felt that the historical connection with the brand must be kept. Therefore we concentrated on creating a style for its marketing collateral and assets that worked with the logo but brought the Chamber up to date. Included within this first stage update was developing visual and templates for their stationery, corporate brochures, exhibition stands and pop up banners; as well as their website and online assets for email and social media activity.

As part of the 70th year celebrations in 2019, it was decided that as a major step forward, a change to the Chambers brand logo would be required. The past few years had seen the Chamber dramatically change, both in terms of its services and business objectives, and therefore the logo was no longer representing the Chamber correctly. The brief had very specific parameters that still allowed for a generous play of creativity. Until this point, The Chamber was commonly known as The Dorset Chamber of Commerce or the DCCI. From a communications standpoint, both names were barriers – the length or the understanding of what the Acronym meant. Therefore the decision was to drop these and the name would now be “The Chamber”. The creatives developed considered the purpose of the business, its link to the British Chamber of Commerce, how to communicate the Chambers relevance in the current digital world and how it should attract new businesses to our community. Using a strong colour palette to demonstrate energy, a clean and modern typography style, flexibility for use across channels and an icon to show connectivity, a new brand was born!

Our most recent project during 2020 is the update of the website. The website is an evolving tool for the Chamber and initially the site needed to clearly define the Chambers purpose and drive visitors to take certain actions. The site is reviewed by the team on a regular basis to ensure that it meets the needs of the organisation and its members. The site needs to reflect the changes in the marketplace and ensure that it is constantly relevant and accurately showcases what The Chamber does. Although the website does continually develop with its relevant content, in 2020, the team embarked on updating the site to fall in line with its marketing strategy. As part of establishing and reinforcing the new branding and identity, the site is differentiating itself using a strong design style to help differentiate the Chamber but to also ensure the site looks attractive and professional, as well as being functional and resourceful.

As part of our process, we researched what the Chamber was offering, what its position was and then deconstructed the Chamber to reveal a set of core values. This then led to developing a style which reflects the Chambers’ ambition for the future. The brand logo was slightly tweaked with a more modern font, but it was felt that the historical connection with the brand must be kept. Therefore we concentrated on creating a style for its marketing collateral and assets that worked with the logo but brought the Chamber up to date. Included within this first stage update was developing visual and templates for their stationery, corporate brochures, exhibition stands and pop up banners; as well as their website and online assets for email and social media activity.

As part of the 70th year celebrations in 2019, it was decided that as a major step forward, a change to the Chambers brand logo would be required. The past few years had seen the Chamber dramatically change, both in terms of its services and business objectives, and therefore the logo was no longer representing the Chamber correctly. The brief had very specific parameters that still allowed for a generous play of creativity. Until this point, The Chamber was commonly known as The Dorset Chamber of Commerce or the DCCI. From a communications standpoint, both names were barriers – the length or the understanding of what the Acronym meant. Therefore the decision was to drop these and the name would now be “The Chamber”. The creatives developed considered the purpose of the business, its link to the British Chamber of Commerce, how to communicate the Chambers relevance in the current digital world and how it should attract new businesses to our community. Using a strong colour palette to demonstrate energy, a clean and modern typography style, flexibility for use across channels and an icon to show connectivity, a new brand was born!

Our most recent project during 2020 is the update of the website. The website is an evolving tool for the Chamber and initially the site needed to clearly define the Chambers purpose and drive visitors to take certain actions. The site is reviewed by the team on a regular basis to ensure that it meets the needs of the organisation and its members. The site needs to reflect the changes in the marketplace and ensure that it is constantly relevant and accurately showcases what The Chamber does. Although the website does continually develop with its relevant content, in 2020, the team embarked on updating the site to fall in line with its marketing strategy. As part of establishing and reinforcing the new branding and identity, the site is differentiating itself using a strong design style to help differentiate the Chamber but to also ensure the site looks attractive and professional, as well as being functional and resourceful.