Branding, Design & Web
Dorset Chamber
Our initial involvement with The Dorset Chamber was to transform its visual identity, aiming to change how members felt about the Chamber. The goal was to shift away from a corporate and unwelcoming image towards a modern, forward-thinking organisation. We researched the Chamber’s offerings and position, identifying core values that would guide the rebranding process. This led to a modernised style for marketing collateral, while maintaining the historical connection through a subtle logo tweak.
Visual Identity
We developed a contemporary style for the Chamber’s marketing materials, including stationery, corporate brochures, exhibition stands, and pop-up banners. We also revamped their website and online assets for email and social media activity. The brand logo was updated with a modern font while preserving its historical essence.
In 2019, as part of the Chamber’s 70th year celebrations, we undertook a significant rebranding effort. Recognising the Chamber’s evolution in services and business objectives, we dropped the lengthy and misunderstood names “The Dorset Chamber of Commerce” and “DCCI” in favour of the simpler “The Chamber.” The new brand featured:
- A strong colour palette: Demonstrating energy and modernity.
- Clean, modern typography: Enhancing readability and appeal.
- Flexibility across channels: Ensuring consistent use in various formats.
- An icon for connectivity: Symbolising the Chamber’s role in uniting businesses.
Website Design
We designed and developed various elements to reinforce the new brand identity:
- Full brochure design: Professional and visually appealing materials for members and prospects.
- Exhibition stand design: Engaging and modern displays for events.
- Full website redesign and development: A user-friendly site featuring events, bookings, news, and more. This included:
- Three additional separate websites for the Young Chamber and special events like annual business awards.
- Ongoing technical and design support to keep the site up-to-date and aligned with the Chamber’s needs.
2020 Update
In 2020, we further updated the website to align with the Chamber’s evolving marketing strategy. The redesigned site focused on:
- Clearly defining the Chamber’s purpose.
- Driving visitors to take action.
- Reflecting marketplace changes.
- Showcasing the Chamber’s activities and resources attractively and professionally.
Story so far…
The rebranding and visual identity update significantly modernised The Dorset Chamber, making it more appealing and accessible to current and prospective members. The website redesign improved functionality and user experience, supporting the Chamber’s objectives and reinforcing its new brand identity. The ongoing technical and design support ensured the website remained relevant and effective, adapting to the Chamber’s evolving needs.
By creating a cohesive and modern visual identity, Digital Storm helped The Dorset Chamber attract new businesses, enhance member engagement, and solidify its position as a leading business organisation in the region.
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.