Branding & Web Design
Edmundson Lighting Consultancy
In 2023, Edmundson Lighting Consultancy, a newly established subsidiary of the Edmundson Electrical Group, approached Digital Storm for comprehensive brand development services. As a new player in the competitive lighting consultancy sector, their primary goals were to build a strong brand identity, enhance their online presence, and attract potential clients while establishing credibility in the market.
Solution
Digital Storm’s approach began with a thorough analysis of Edmundson Lighting Consultancy’s market positioning and target audience. Collaborating closely with their team, we developed a robust brand strategy that highlighted their core values, unique selling propositions (USPs), and market differentiation. This strategic foundation informed the creation of detailed brand guidelines, ensuring consistency across all future communications and marketing efforts.
To strengthen their brand presence, we designed and produced essential marketing collateral, including brochures, marketing literature, and exhibition stands. These materials were crafted to reflect the newly established brand identity and effectively communicate the consultancy’s expertise and service offerings to prospective clients. Simultaneously, we launched an initial version of their website, providing a foundational online presence that showcased their capabilities and services.
Result
The implementation of our strategy yielded immediate positive outcomes for Edmundson Lighting Consultancy. The newly defined brand identity resonated well with their target audience, significantly enhancing their visibility and credibility within the industry. Stakeholders and clients responded positively to the cohesive brand presentation and high-quality marketing materials, reinforcing the consultancy’s reputation as a trusted expert in lighting solutions.
Looking ahead, our ongoing collaboration includes the development of a full-scale website. This next phase will focus on creating an engaging online platform optimised for user experience and search engine visibility. Additionally, we are planning to implement targeted SEO strategies and lead generation tactics to drive traffic and convert website visitors into qualified leads. These initiatives are designed to support their growth objectives and solidify their position as a leader in the lighting consultancy sector.
Digital Storm
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.
