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Forum Jewellers
Forum Jewellers initially approached Digital Storm to develop and maintain their website. The primary goal was to create a brochure site that provided credibility, offered valuable information like contact details and opening times, and reflected the brand’s style. This collaboration naturally expanded into producing various marketing collateral and enhancing their retail store’s visual appeal to increase sales and customer engagement.
Solution
Website Development and Marketing Collateral
Digital Storm developed a brochure site for Forum Jewellers that established credibility and provided essential information to visitors. This led to the creation of marketing collateral that matched the website’s visual style, ensuring a consistent brand image.
We also incorporated find and replace functionality, advanced search & filtering and page cloning features into the website’s CMS.
The website’s design was intended to enhance the Pub Tokens brand over the previous, dated web presence. The main focus, however, was on the UX with lots of call-to-action and feeds of content that helps to guide users towards the products and venue finder areas of the website.
Retail POS Displays and Print Advertising
Understanding the potential of in-store displays, Digital Storm designed eye-catching posters and professional shop window displays. These were regularly updated to reflect current fashion trends and seasonal promotions, such as Mother’s Day and Valentine’s Day. Additional print advertising, A-board designs, wedding fayre literature, and banner stands were created to generate sales and increase brand awareness.
Customer Newsletter and Email Marketing
The customer newsletter received a design overhaul, resulting in a consistent and engaging quarterly publication. Email marketing campaigns were developed to support the newsletter distribution, offering details of discounts and promotions to drive foot traffic to the shop.
eCommerce Development and Digital Strategy
Recognising the need to embrace digital media, Digital Storm developed an eCommerce website for Forum Jewellers. The site provided practical advice, clear product descriptions, high-quality imagery, and conveyed the personal in-store experience. The brand story was prominently featured to establish trust and connection with users.
The eCommerce site was supported by:
- Email Marketing: ‘Welcome Series’ campaigns and marketing automation to ensure high open rates.
- SEO Strategy: Focused on leveraging vast product categories to improve local search rankings.
- Social Media Content: A strategy to expand online reach and engage with a wider audience.
Results
The partnership with Forum Jewellers has yielded significant results:
- Website Performance: Positive growth in search rankings and increased search traffic post-launch of the eCommerce site.
- Social Media Reach: Extended reach with tracked conversions from over 60 km away from the store.
- Brand Awareness: Enhanced brand recognition through consistent marketing collateral and effective digital strategies.
- Customer Engagement: Increased customer engagement through regular newsletters, email marketing, and social media interactions.
In over seven years of collaboration, Digital Storm has helped Forum Jewellers achieve sustained growth and broaden their market reach, both online and offline.
Digital Storm
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.
