Website Design & Development
Kingston Maurward
Kingston Maurward, a brand comprising a College and various commercial services, sought a new website to better reflect their diverse offerings. The organisation includes the College, Conferences and Events, Animal Parks and Gardens, Stables and Equine Events, and Weddings. Recognising that their current website was outdated and insufficient, they tasked us with creating an on-brand, image-led, fresh, and innovative website that caters to their different target audiences.
Our Response
We began by reviewing the existing website content and structure, which was outdated and poorly organised. We created a new site map for ‘kmc.ac.uk’ with clear directions to four sub-sites: College, Weddings, Conferences & Events, Animal Park, and Manor Stables & Equine Events. This restructuring made the content easier to navigate and discover.
Each sub-site was designed to have its own identity while maintaining a cohesive feel. We used photography to showcase the venue and the unique experiences offered. Feedback from a Kingston Maurward focus group guided the design process.
Built on WordPress, the new site includes WooCommerce for shopping and ticketing, and integrates Unit-e, a management information system for the College’s internal use. This resulted in a modern, user-friendly website that effectively engages visitors and highlights Kingston Maurward’s diverse offerings.
Results
Post-launch, the new Kingston Maurward website has seen a significant increase in traffic, particularly for college applications and interest in their offerings. The user-friendly design has improved engagement and led to more inquiries.
Feedback has been overwhelmingly positive, with users praising the site’s aesthetic appeal, intuitive navigation, and comprehensive information. The design effectively highlights Kingston Maurward’s unique aspects.
The WordPress platform allows the Kingston Maurward team to make continual updates and add new functionality, keeping the site current and adaptable to their evolving needs. The integration of WooCommerce and Unit-e has streamlined operations, from merchandise sales and event ticketing to managing student records, improving efficiency and user experience.
Overall, the new website has successfully promoted Kingston Maurward’s diverse offerings and engaged their target audiences more effectively.
Digital Storm
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.
