Post launch, the site experienced high volumes of traffic for college applications and interest. Feedback has been positive and the Kingston Maurward team are making continual updates and adding additional functionality to ensure the site is kept up to date and in line with growing demands.

The Kingston Maurward brand comprises a College, which is their main organisational focus, alongside the commercial offerings of Conferences and Events, Animal Parks and Gardens, Stables and Equine Events and Weddings.

Kingston Maurward understood that their current website was outdated and didn’t meet the requirements of the organisation. The brief was to work with Kingston Maurward on a new website, reviewing the existing site structure and hierarchy and to create a website that was on-brand, image led, fresh and innovative; whilst accommodating the different target audiences.

The first part of the process was reviewing the existing content on the website and how everything was structured. There was a lot of outdated content, the hierarchy of pages was not logical, there was no clear focus and the design and content failed to engage.

A new site map was created that used ‘kmc.ac.uk’ as the main landing page with clearer direction to the four subsites of College, Weddings, Conferences & Events, Animal Park and Manor Stables & Equine Events. We worked with the Kingston Maurward team to restructure the content; presenting a more focused navigational structure which ensured that content could easily be discovered.

Each of the sub sites was designed to create a feeling of togetherness but providing each of the offerings with their own identity. Photography was used to showcase the vast venue and to demonstrate the experience that each of the different audiences would gain. As part of the internal process, all designs were reviewed by a focus group organised by the Kingston Maurward team. The feedback helped to steer the project and ensure that our creatives delivered what was wanting to be achieved.

The site was built in WordPress. WooCommerce was integrated to allow for a shop and payment /ticketing system for the animal park and college merchandise and Unit-e (a modular management information system (MIS) for further education that integrates all key college functions guaranteeing an accurate student record) was integrated into the College site as part of their own online internal systems for online. All design elements and templates for use within the Unit-e system were provided.

The Kingston Maurward brand comprises a College, which is their main organisational focus, alongside the commercial offerings of Conferences and Events, Animal Parks and Gardens, Stables and Equine Events and Weddings.

Kingston Maurward understood that their current website was outdated and didn’t meet the requirements of the organisation. The brief was to work with Kingston Maurward on a new website, reviewing the existing site structure and hierarchy and to create a website that was on-brand, image led, fresh and innovative; whilst accommodating the different target audiences.

The first part of the process was reviewing the existing content on the website and how everything was structured. There was a lot of outdated content, the hierarchy of pages was not logical, there was no clear focus and the design and content failed to engage.

A new site map was created that used ‘kmc.ac.uk’ as the main landing page with clearer direction to the four subsites of College, Weddings, Conferences & Events, Animal Park and Manor Stables & Equine Events. We worked with the Kingston Maurward team to restructure the content; presenting a more focused navigational structure which ensured that content could easily be discovered.

Each of the sub sites was designed to create a feeling of togetherness but providing each of the offerings with their own identity. Photography was used to showcase the vast venue and to demonstrate the experience that each of the different audiences would gain. As part of the internal process, all designs were reviewed by a focus group organised by the Kingston Maurward team. The feedback helped to steer the project and ensure that our creatives delivered what was wanting to be achieved.

The site was built in WordPress. WooCommerce was integrated to allow for a shop and payment /ticketing system for the animal park and college merchandise and Unit-e (a modular management information system (MIS) for further education that integrates all key college functions guaranteeing an accurate student record) was integrated into the College site as part of their own online internal systems for online. All design elements and templates for use within the Unit-e system were provided.

Post launch, the site experienced high volumes of traffic for college applications and interest. Feedback has been positive and the Kingston Maurward team are making continual updates and adding additional functionality to ensure the site is kept up to date and in line with growing demands.

There were no negative comments at the focus session, all positive – everyone loved the look of all the pages, use of images, white space and tone.

Esther Baker

Marketing & Communications Manager