Web Design & Development
Reid Bikes
Reid, an international distributor of bikes, scooters, and watersports gear, approached Digital Storm in December 2020 seeking a complete website redevelopment. Their previous experience with another agency left them with a website that was unstable, filled with bugs, and unable to handle their growing traffic levels. Reid needed a bespoke WordPress build that could meet their functionality requirements while reflecting their brand’s global presence.
As a well-established brand with products available in over 20 countries and celebrity endorsements from the likes of Arnold Schwarzenegger, Reid wanted a website that not only showcased their extensive product range but also elevated their brand identity. The goal was to create a site that was visually striking, functional, and capable of supporting their international audience.
Solution
Digital Storm’s solution was to create a custom WordPress theme tailored to Reid’s needs, combining innovative design with robust functionality:
- Custom WordPress Theme: We developed a bespoke theme that incorporated Reid’s new designs and streamlined the back-end experience for easy content management. This included complex custom functionality such as geolocation, an interactive map directory of stockists, comprehensive product pages with interactive image hotspots, and much more.
- Visual Design: The new website embraced a luxury feel, utilising bold imagery, fonts, and design elements to tell Reid’s story. The interactive navigation interface featured buttons resembling bike cranks that magnetically locked onto the user’s cursor, enhancing the user experience
- Product Showcase: We prioritised showcasing Reid’s extensive product range. The visual, full-page menu fed through ‘Hot and Popular Products’ per range, giving visitors quick access to key products, distributor information, and brand details. The product pages featured interactive elements, including image hotspots, dynamic background and bike colour changes, and detailed specifications.
- International Functionality: To cater to Reid’s global audience, we integrated geolocation settings that automatically adjusted prices and currency symbols based on the user’s location. The system also displayed location-specific messages, such as availability notifications or distributor contact prompts. Users could manually switch between measurement units to suit their preferences.
- Interactive Map and Distributor Area: Using Google Maps JS API, we developed an interactive map-based directory for users to find their nearest stockists, integrated with geolocation to adjust automatically to the user’s location. A ‘distributor’ user account area was created, integrated with Reid’s CRM system, providing distributors with access to admin, sales information, and marketing resources.
Result
The Reid website redevelopment successfully met and exceeded the brief’s objectives:
- Enhanced User Experience: The custom WordPress theme, combined with innovative design and dynamic functionalities, resulted in a user-friendly, visually appealing website that showcases Reid’s full product range and reflects their global brand identity.
- Increased International Appeal: The integration of geolocation and customised product pages ensured that the site catered to Reid’s international audience, providing relevant information and pricing based on location.
- Streamlined Distributor Support: The distributor user account area facilitated access to essential resources, improving the overall experience for Reid’s network of international stockists.
- Brand Elevation: The new site effectively communicated Reid’s brand story, showcasing their products with luxury design elements that set them apart from competitors.
Digital Storm
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.