Rebranding & Website Overhaul
The Colour Works
The Colour Works partnered with Digital Storm for a complete rebrand and new website. A customer survey revealed that while The Colour Works had solutions for key business issues, potential customers were unaware due to unclear offerings.
The old website was cluttered and poorly designed, causing a high bounce rate as users struggled to find what they needed. The heavy focus on the ‘four colour energies’ from the Insights Discovery Colour Model risked overshadowing their wide range of solutions.
Key Objectives:
- Simplify and clarify the company’s offerings
- Improve website design and user experience
- Create a defined user journey to reduce bounce rate
- Ensure the branding reflects the full breadth of their solutions
Our Response
Digital Storm introduced a new colour palette and gradients in the logo and throughout the website sought to play off the colour personality theory. Creating a visual representation that everyone is unique and has a mix of personality traits.
The website’s structure was designed to establish a clear user journey allowing website visitors to gain a better understanding of the products and solutions available to them. In addition to improved user experience, the website now features two interactive team and personal assessment tools that allow users to learn how to improve their team’s performance and discover their preferred working style.
With the new website we reduced content, utilising white space and organic shapes to create a flowing sense of motion to guide the user through an informative experience.
Results
The new website and branding for The Colour Works saw this project get nominated for Rebrand of the Year at the Wirehive 2019 Awards Ceremony. (Wirehive is an award ceremony that celebrates the creative and technical talent in the South of England)
Following the launch of the new website and brand, The Colour Works embarked on a digital strategy with Digital Storm including a search and content marketing strategy. This content strategy led to the launch of The Colour Works Podcast 3 months post website launch. This podcast went on to reach over 1000 downloads within 6 months including guests from all over the UK.
Due to the positive reception to the new materials and clear growth in traffic and online exposure, Digital Storm have embarked on a second phase of online development with The Colour Works website. This is an introduction of a password-protected user area on the and the supply of digital materials to support their customers’ needs.
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.