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Mayfield Decking
The Mayfield Group is the UK’s leading provider of luxury decking for Park and Holiday Homes, with sister brands including Hampton Decking, Wash Bomb, and Deck Me. In late 2018, The Mayfield Group reached out to Digital Storm via a tender, seeking an agency to handle their marketing requirements after several years of struggling to build an internal team.
Solution
Brand Identity Refresh: Upon commencing work with The Mayfield Group, Digital Storm developed a new brand identity to mark their 30th anniversary. This new identity aimed to reflect the quality of their products and company values. The updated branding was rolled out across their website, brochures, exhibition materials, vehicles, and stationery.
Website and Core Materials: We created a new website that aligned with the refreshed brand identity and produced core marketing materials to support their marketing efforts. The new site was designed to showcase their luxury products and engage both existing and potential customers.
Marketing Initiatives: Digital Storm implemented a comprehensive content strategy, focusing on LinkedIn to engage with trade customers for fleet and bespoke services. This strategy included regular updates, industry insights, and promotional content to enhance brand visibility and customer engagement.
Trade Show Presence: To help The Mayfield Group stand out at trade shows, we introduced several visual initiatives, including a ‘30-year journey’ timeline experience. This exhibit allowed customers to experience The Mayfield Group’s history through archival imagery, highlighting their growth and achievements over the years.
Result
Since 2017, Digital Storm has significantly enhanced Maintain Drains’ online presence:
- Website Launch: Resolved technical issues like page speed and URL structures, and created a cohesive brand design style, positioning Maintain Drains above similar businesses in the area.
- Improved Search Rankings: The new SEO strategy led to higher search rankings for specific keywords, increasing organic traffic.
- Increased Lead Generation: The revamped PPC campaigns and Google Local Services efforts boosted lead generation, attracting more potential customers.
- Enhanced Brand Awareness: Regular social media posts and content marketing efforts have strengthened brand recognition and engagement.
Overall, these efforts have resulted in a stronger, more competitive online presence for Maintain Drains, helping them stand out in a crowded market and attract more business.
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.