Brand Identity and Digital Strategy
UP in BCP
Digital Storm was appointed to create a brand identity, website, and digital marketing strategy for UP in BCP, a service aimed at providing information, advice, and guidance to young people aged 12-19. Collaborating with the Children, Young People, and Learning service at the Borough of Poole Council, the goal was to develop a brand that would inspire and empower both young people and service providers.
Solution
To address the needs of UP in BCP, Digital Storm undertook a comprehensive approach:
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Stakeholder Consultation: We began by conducting extensive consultations with stakeholders, including young people and service providers. This process helped us gain a deep understanding of the specific needs, preferences, and goals of the target audience.
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Brand Identity Development: We created a vibrant and dynamic brand identity that resonated with young people. This included designing a contemporary logo, selecting a bold colour palette, and incorporating engaging visual elements tailored to the 12-19 age group. The branding reflected the energy and aspirations of young people while maintaining a sense of trust and reliability.
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Website Design and Development: We designed and developed a user-friendly website to serve as the central hub for UP in BCP. The site featured clear, intuitive navigation, making it easy for young people to find the information and resources they needed. Content was carefully crafted to be relevant and engaging, covering key topics such as education, employment, mental health, and social activities.
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Digital Marketing Strategy: To maximise reach and engagement, we implemented a digital marketing strategy across multiple channels. This included SEO tactics to improve search engine rankings, social media campaigns to engage the target audience, and content marketing to drive traffic to the website.
Result
The new brand identity and digital marketing strategy for UP in BCP had a significant positive impact:
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Increased Engagement: The website became a go-to resource for young people in the community, providing valuable information and guidance. The clear, engaging design and relevant content encouraged users to return to the site regularly.
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Improved Visibility: The SEO strategies we implemented enhanced the website’s search engine ranking, resulting in increased organic traffic. More young people were able to find UP in BCP when searching for advice and guidance online, expanding the service’s reach and impact.
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Empowered Youth: The collaboration successfully established a strong, inspiring brand identity for UP in BCP, enhancing the service’s ability to fulfil its mission of inspiring and empowering young people in the community.
In summary, Digital Storm’s work on UP in BCP not only created a vibrant and effective brand but also positioned the service as a trusted resource for young people seeking advice and support, ultimately helping to achieve the service’s broader goals.
Digital Storm
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