eCommerce website best practices: Essential Features to Boost Sales

Written by Damion Hazael

Posted on: Tuesday, Sep 12

In the realm of online shopping, following eCommerce website best practices is paramount to create a memorable user experience that converts. Here’s a deep dive into how you can transform your platform into an efficient, user-centric sales machine.

1. Intuitive Navigation: A Cornerstone of eCommerce Website Best Practices

For every successful online store, there lies an intuitive and user-friendly navigation system. Shoppers, irrespective of their online shopping prowess, should effortlessly find what they seek. Incorporating a well-structured menu showcasing primary product categories is the first step. If your product range is vast, consider a drop-down system. Beyond this, refined filters and a powerful search bar aid users in narrowing down their choices.

Learn more about the importance of intuitive website design in our dedicated article.

2. The Art of Imagery in eCommerce Website Best Practices

A crisp, vivid image not only paints a thousand words but also holds the power to convince users to click “Add to Cart.” Ensure your products are showcased in high-resolution, varied angles, possibly with models for scale and perspective. But, high quality shouldn’t compromise speed – optimising your images for quick loading is equally crucial.

External Link: Optimising Images for Web: A Guide

3. Authentic User Reviews: Building Trust the Right Way

Today’s digital-savvy shopper reads reviews. And a good chunk of them! Genuine testimonials, both praising and critical, establish trust. They also add to your site’s SEO value, infusing fresh content regularly.

Discover how user-generated content can uplift your digital marketing strategy here.

4. Intelligent Product Recommendations: Mastering Cross-Selling with eCommerce Website Best Practices

Knowing what your customers might like, even before they do, can be a game-changer. Algorithms now offer insights into user behaviours, making product recommendations more accurate than ever. Features that suggest related products or showcase what others bought can drive up average order values.

External Link: The Power of Cross-Selling: A Comprehensive Study

5. Security in eCommerce: Protecting Your Patrons

In an era of heightened cybersecurity threats, ensuring a secure shopping experience is non-negotiable. Regularly update security features and employ secure payment gateways to build and maintain trust.



Elevate Your eCommerce Journey with Best Practices

Want to harness the full power of eCommerce website best practices? Connect with our team of experts for tailored strategies. Call us on 01202 298392 or email at




Q: Why is intuitive navigation among the top eCommerce website best practices? A: Seamless browsing is key to customer retention and sales conversions.

Q: How does optimising product images fit into eCommerce website best practices? A: Crisp images foster trust and clarity, while optimisation ensures swift loading, enhancing user satisfaction.

Q: How do genuine reviews influence an online store’s success? A: Reviews build credibility, guide purchase decisions, and offer SEO benefits with fresh content.

Q: How do product recommendations boost sales in line with eCommerce website best practices? A: They provide personalised shopping experiences and often result in higher average order values.

Written by Damion Hazael

Posted on: Tuesday, Sep 12