Web Design and Google Services
GF Electrical
GF Electrical, a leading electrical contractor based in Dorset, prides itself on delivering exceptional services tailored to both residential and commercial clients. Recognizing that their existing website no longer mirrored their brand identity or growth ambitions, GF Electrical commissioned Digital Storm for a comprehensive website overhaul. The primary objectives were to:
- Generate Leads: Attract more customers across both commercial and residential sectors.
- Enhance Communication: Implement clear call-to-action elements and versatile communication channels to capture inquiries, whether they be quick messages or detailed project tenders.
- Showcase Quality Work: Display their high-quality projects to build trust and credibility with potential clients.
Solution
Digital Storm approached the project with a focus on user experience, brand alignment, and functionality:
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Platform Upgrade: Rebuilt the website using WordPress with a bespoke theme, ensuring it was future-proof and easily editable post-launch.
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Design & Branding: Utilized GF Electrical’s color palette to create visual standout, differentiating services for residential and commercial/industrial clients. Each service section was uniquely designed, incorporating photos of specific jobs and projects to provide authenticity.
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Content Strategy: Reviewed and refined website content to address specific client needs, organizing information into clear, readable sections. Strategic placement of clear call-to-action buttons guided users toward the contact page, facilitating easy engagement.
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Trust-Building Elements: Integrated testimonials, Google reviews, and relevant accreditations throughout the site to enhance user trust and confidence in GF Electrical’s services.
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Professional Photography: Emphasized the company’s personality and expertise through high-quality images of real projects, staff members, and the workplace environment, underscoring their approachable and friendly brand values.
Result
Launched in the third quarter of 2020, the revamped website provided GF Electrical with a fresh and modern online presence. The site effectively showcases their services, builds trust with potential customers, and features intuitive call-to-action elements that facilitate lead generation. Moving forward, GF Electrical plans to further enhance the website with regular news updates, online application forms, and additional project case studies. A comprehensive marketing strategy is also under consideration to capitalize on the website’s capabilities.
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.