Full service Agency Retainer
Maintain Drains
Maintain Drains, a well-established and professional drainage company specialising in residential and commercial drainage across the South of England, approached Digital Storm to improve their search presence and rankings in the competitive drainage and plumbing industry. With competitors ranging from sole traders to large international companies, the goal was to enhance their online visibility and attract more customers.
Solution
PPC and SEO Strategy Digital Storm has been working with Maintain Drains on a marketing retainer basis for over seven years. Our initial step was to review and revamp their Google PPC Advertising campaigns. We restructured the account, creating new campaigns and adverts tailored to specific services. This was followed by developing a comprehensive website with a suite of service pages, optimised to rank for targeted keywords.
SEO and Content Marketing An ongoing SEO strategy was established, incorporating various techniques such as:
- Increased blog posts, reviews, and news content.
- External link building to improve the site’s domain authority.
- Regular social media activity to boost content brand awareness.
Google Local Services and Lead Generation We also embarked on Google Local Services to focus on lead generation, enhancing Maintain Drains’ local search visibility.
Result
Since 2017, Digital Storm has significantly enhanced Maintain Drains’ online presence:
- Website Launch: Resolved technical issues like page speed and URL structures, and created a cohesive brand design style, positioning Maintain Drains above similar businesses in the area.
- Improved Search Rankings: The new SEO strategy led to higher search rankings for specific keywords, increasing organic traffic.
- Increased Lead Generation: The revamped PPC campaigns and Google Local Services efforts boosted lead generation, attracting more potential customers.
- Enhanced Brand Awareness: Regular social media posts and content marketing efforts have strengthened brand recognition and engagement.
Overall, these efforts have resulted in a stronger, more competitive online presence for Maintain Drains, helping them stand out in a crowded market and attract more business.
Highly recommend Digital Storm for anyone needing excellent digital marketing and web development services!
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.