Website Design & Development
True Utility
True Utility, a company specialising in minimalist everyday carry solutions with over 27 international patents and products sold in more than 50 countries, approached Digital Storm to develop a digital strategy to improve their direct online sales and increase their profile. Despite doing extensive wholesale business globally, their direct-to-consumer advertising was minimal, and their website was primarily used for warranty-related contact. Digital Storm’s task was to create a digital advertising strategy to increase True Utility’s online presence and boost direct sales.
Our Response
True Brands, the parent company of True Utility, had an internal designer, photographer, and content creator, providing us with an extensive library of brand assets and product imagery. Leveraging these resources, Digital Storm designed a website that better reflected the brand’s existing content and spoke directly to the target audience, raising the brand’s profile.
With the new website in place, we launched a Facebook and Instagram advertising strategy focusing on individual products. As Black Friday approached, we intensified our efforts with email marketing, organic social media, paid social advertising, and PPC campaigns.
Results
In the first year, website sales more than doubled. Although True Brands decided to refocus on their wholesale business, they valued the improved online brand experience and re-engaged Digital Storm to design a website for their sister company, Nebo Tools.
Following the successful launch of these websites, Digital Storm continued to collaborate with True Brands. We developed a smaller website to launch their new product, Cycle-On, a cycling multi-tool. This project included a short-term marketing plan to promote and launch the new product into the market.
Digital Storm
Complete Business Solution
Complete Business Solution
In today’s digital age, a strong online presence is essential for any business to thrive. That’s why we offer a comprehensive solution tailored to your needs. Before we begin, we thoroughly assess your target audience to develop a strategy that effectively reaches them.