Why is social media marketing so important?
As a business owner, you can’t afford to ignore social media. Why? Over 50% of the world’s population are signed up to a social media platform of some kind. They use it to connect with their friends, to find new products and to learn about new brands. If you want to reach your customers effectively, that means being where they are. And that means having a social media presence.
By working with social media platforms, you can connect with new or existing customers, build and maintain relationships and work on your brand image. These things are especially important for small businesses, and maintaining a positive social media presence can be the deciding factor when a new customer chooses you.
Social media has the power to specify and target consumers based on demographics, behaviours and interests, and allows you as a business owner to be better informed about the customers who take an interest in your company. It also allows you to extend your influence beyond the norm, targeting potential customers around the world. All of these things translate into better business for you.
Let’s break down the reasons why social media marketing is vital for the success of your business in 2021:
1. You can maximise your potential customer reach and minimise your budget
If you have effectively strategised your social media marketing, the use of digital marketing through social media is one of the most inexpensive ways of advertising your business. Social media accounts are free to make, and you don’t have to utilise the ad tools to successfully market your business. This can be done with a handful of simple steps including consistency in posting relevant content for your audience. By using and consistently monitoring SEO content you can enhance your rankings and thrive against your digital competition.
2. Increase your ROI
Following on from point number 1, marketing your business through social media can help you to increase your return of investment, due to the cost of advertising on digital platforms being significantly less than the return, creating more revenue. Digitally marketing through platforms such as Instagram and Facebook allows you to reach thousands of people with their targeting ad tools.
3. You can build relationships with target consumers
Connecting with both existing and prospective customers will significantly optimise your business on all levels. To put it simply, this is because it creates a much deeper and personal level of understanding between the customers and the products/services that you provide. Both the business and its customers thrive when the customers are heard, creating a feeling of privilege. Social media provides one of the most effective ways of understanding target audiences, through interaction and knowledge development on their desires and using this information to implement a strong marketing strategy.
4. Increases awareness of your business and services
Brand awareness is vital to attract a large customer base. This is where potential consumers will consider using your business if they are drawn in by creative and visually appealing content marketing campaigns and strategies. These will make them aware of the existence of your business, increasing the likelihood of turning good engagement into potential customers. This is because they connect with your brand, are aware of your services and your mission, and recognise your products.
5. You can market and promote the products and services that you offer
Using social media platforms such as Instagram and Facebook allows you as a business to easily market what you are offering to prospective customers, through the use of professional-looking photos and an optimised description with space for the audience to engage on the posts, allowing optimised audience reach at the same time.
For example, features such as the ‘carousel’ allows you to showcase your items or services and run an ad on it.
6. Helps you to build custom audiences
Social media has made a lot of things easier for marketing and getting the data on the activities of your customers. For example, you can use tools that allow you to see statistics on factors such as interest in the content posted, response to call to actions, and those who followed through on purchasing. For example, these statistics could allow you to target potential customers who perhaps did not complete the shopping process. You can then analyse why, to create a tailored strategy and rectify any errors, targeting this audience. You can remind them of how or why they were attracted to your product/service – motivating them to continue wanting/needing it.
To wrap up…
As a business owner, social media is extremely beneficial to connecting with your customers, and improving your business on a worldwide scale. When used correctly, it can be one of the most powerful tools in a marketer’s arsenal. It can help you generate leads, drive traffic to your website, and boost sales. It can also help you build trust and credibility with your customers.
If you’re not already using social media for business, there’s no better time to start than now. Get in touch with us at Digital Storm for advice, and find out how we can supercharge your online presence with social media.